Atlanta-based boutique brokerage Terra Alma is helping launch the Johns Creek bookstore and gathering space
Hollow Oak, a locally owned bookstore, shop and community gathering space, has partnered with Terra Alma to help with their launch at Medley in Johns Creek this October. The project reflects Terra Alma’s ongoing commitment to helping women entrepreneurs bring their visions to life through strategic real estate guidance and hands-on support.
Founded by Johns Creek resident Katie Bossie, Hollow Oak is thoughtfully designed around the concept of “offline, analog living,” and will feature a curated mix of books, stationery, art and well-crafted goods for the home. The shop will bring together a mix of timeless, tactile items — from paper goods and writing tools to candles, ceramics and tabletop pieces — alongside a carefully edited collection of books across genres.
A community gathering spot
More than a retail store, Hollow Oak will serve as a neighborhood gathering space, hosting classes and events that encourage creativity, learning and connection. From author talks to craft workshops, planned programming will bring people together around shared interests and a desire for in-person experiences.
“Hollow Oak is a love letter to analog living — a counterbalance to the very digital age we are living in,” said Bossie. “We hope the shop will serve as a kind of sanctuary, allowing folks to get lost in the art, stories, craft and workmanship that represent the best of who we are as human beings.”
Aligning with Medley
Hollow Oak joins the growing lineup of retailers at Medley, a highly anticipated mixed-use destination that promises a vibrant mix of dining, shopping and community experiences.
“Medley feels very aligned with Hollow Oak,” Bossie explained. “It’s not just about retail, it’s about creating a place where people want to gather and spend time. That kind of environment really supports what we’re building, which is a more intentional shopping experience and a true community.”
Working with Terra Alma to build the business
Bossie partnered with Terra Alma early in the process after being introduced to Medley through a mentor. From initial conversations to lease execution, Terra Alma provided comprehensive support — negotiating the letter of intent, connecting her to professional services (including an accountant and an attorney) and introducing her to fellow shopkeepers to better understand day-to-day operations.
“From our very first conversation, we understood Katie’s vision and knew Hollow Oak would be something special,” said Edie Weintraub, founder and chief community builder of Terra Alma.
“At Terra Alma, we don’t just help secure space; we help build businesses,” Weintraub continued. “Supporting passionate entrepreneurs like Katie and bringing meaningful, community-driven concepts to life is exactly why we do what we do.”
Bossie, who spent a decade in software sales before pursuing her dream of opening the bookstore, credits Terra Alma with helping her navigate the process strategically.
“Edie was instrumental from day one,” she said. “She not only helped me negotiate the deal but connected me with the right people to bring my vision to life. You can tell immediately that she genuinely cares. It’s more than just a transaction; she’s truly in your corner.”
The inspiration behind the concept
Hollow Oak’s concept was inspired by Bossie’s desire to create a space that celebrates story, art and intentional living. “We live so much of our lives online,” Bossie said. “Hollow Oak is a place to step away from that — to rediscover the joy of a great book, the tactile comfort of well-made objects and the satisfaction of learning something new in community with others.”
“I grew up in what is now Johns Creek and have lived here for more than 30 years,” she added. “To be able to bring Hollow Oak to life in my hometown, in partnership with Medley and our new Town Center, is incredibly meaningful.”
For updates and more information ahead of opening, follow Hollow Oak on Instagram @shophollowoak and visit shophollowoak.com.
To learn more about Terra Alma visit terraalma.com or call 404-436-1045.
