The 6th annual community event takes place October 11 at the Alpharetta City Center
When the FitLife EXPO launched in 2021, the idea was simple: bring people back together. Since then, it has become one of North Atlanta’s favorite fall traditions, bringing local businesses, families and nonprofits together to connect, engage and make an impact on the community.
As communities emerged from the early days of the pandemic in 2020, people were eager to reconnect, support local businesses and enjoy time with family and friends.
Built around the mission to Connect. Engage. Impact., the FitLife EXPO was created as a free event celebrating wellness, fitness and healthy living. But organizers say the vision “was always bigger than wellness.”
The annual event
Today, more than 1,500 people attend the annual event in downtown Alpharetta, hosted in partnership with the City of Alpharetta and sponsored by Coca Cola Bottling United. What began as a one-day wellness expo has grown into an anticipated, family-friendly tradition by continually finding new ways to engage and give back to the community.
And this year’s event on October 11 is no exception.
The North Fulton Community Charities food drive has been part of the EXPO since year one, while newer additions, including the One Step Closer Breast Cancer Walk benefiting the Georgia Alliance for Breast Cancer, the Community Impact Zone featuring local nonprofits, and this year’s Pet Parade, have created even more opportunities for attendees to connect, support important causes and have fun.
New for 2026
This year also introduces the FitLife EXPO Wellness Weekend, inviting visitors to “Come for the EXPO. Stay for the Weekend!” With special hotel packages, the Wire & Wood festival, outdoor recreation, shopping, dining and free fitness opportunities throughout Alpharetta, guests can turn one great day into an unforgettable weekend.

According to organizers, the FitLife EXPO is about “making wellness accessible through local businesses, organizations and resources that may be new to you. Whether you’re participating in a pop-up fitness class, sampling healthy treats, walking the One Step Closer Breast Cancer Walk, cheering on the Pet Parade, exploring the Community Impact Zone, supporting the food drive or visiting the booths and interactive exhibits throughout the EXPO, there’s something for everyone — even a Kid’s Zone!”
FitLife EXPO details
The 6th annual FitLife EXPO
Date: Sunday, October 11
Time: 12 p.m.-5 p.m.
Location: Alpharetta City Center
Admission is free.
Reserve your tickets at thefitlifeexpo.com, where you can also sign up for the One Step Closer Breast Cancer Walk and the Pet Parade.